Digimarc to acquire Evrythng

Identification engine pioneer acquires track and trace cloud platform

Screenshot from an Everythng video showing its technology at work with Adidas footwear|Digimarc
Screenshot from an Everythng video showing its technology at work with Puma footwear

Digimarc announced on 15 November 2021, its plans to acquire Evrythng although few details are given in the press release. Digimarc was founded in 1995 in Portland Oregon to protect content using digital imaging technology. It went public in 1999. Evrything headquartered in London was founded in 2011 and provides a cloud platform to track and trace consumer products.

The press release states that the fusion of Digimarc’s powerful identification engine and Evrythng’s pioneering product cloud platform is expected to provide the first comprehensive, holistic product digitization solution with benefits ranging from product authentication and security, waste reduction, supply chain visibility, personalized consumer engagement and much more. The CEOs of both Digimarc and Evrythng offered their perspectives on the announcement.

Riley McCormack, the CEO, Digimarc said, “This acquisition allows us to provide a complete solution set to our customers. The best determinant of a technology product’s value is how much of the customer’s problem it can solve. By combining Digimarc’s unique and advanced means of identification with the pioneer and most advanced supplier of product item business intelligence using any means of identification, we are now uniquely positioned to unlock additional solutions for our customers and enhance their Digimarc journey.”​​​​

Niall Murphy, co-founder and CEO, Evrythng, stated, “Not only are our product solutions and technology competencies directly complementary and naturally connected, but our company values and cultures are deeply aligned, with a focus on executing as a team, committing to audacious goals, and genuine innovation with exceptional talent. We’re excited to join the Digimarc team to meet important customer needs with product data driven solutions.”


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