Telangana-based dairy brand Sid’s Farm has announced the launch of its new salted butter range, which includes cow butter and buffalo butter. These products will be available in Hyderabad and Bengaluru markets, where it will be distributed through the direct-to-consumer channel from August 1, 2023.
The company says the butter range has no antibiotics, no preservatives and no hormones, and comes in 100g boxes. Kishore Indukuri, founder, Sid’s Farm, said, “As we aim to create a range of pure and unadulterated milk and milk products, it was a natural next step for us to add great tasting, traditionally made, salted butter to our basket. Our range of butter is churned from absolutely pure cow and buffalo milk that gives it the amazing taste and assurance of good health.”
He adds, “Packed with the goodness of nature, our range butter is directed to enhance the diverse flavors of rich Indian cuisines. Our sustainably sourced milk stands true to our commitment to providing pure and unadulterated milk products to our customers who care about the quality of food they eat.”
According to a press release, Sid’s Farm adheres to stringent norms and test processes to ensure the highest quality of milk and dairy products. Each batch of milk undergoes several tests to eliminate the presence of urea, sugar, glucose, starch, peroxide, baking soda, caustic soda, formalin, melamine, and three classes of antibiotics among other things to address the chances of any adulteration at a micro level.
At Sid’s Farm, the testing of milk starts from the procurement stage itself. Each packet of milk product produced by Sid’s Farm has to clear every test before it reaches the end consumer anywhere. Their lab conducts more than 6,500 tests every day to ensure nothing but real adulterant-free milk and dairy products are supplied to their customers.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
