Stora Enso is introducing its new eco-friendly take-away bowls for food service packaging, PureFiber by Stora Enso. The products are free from plastic and Per- and polyfluoroalkyl substances (PFAS) and are designed to help customers replace plastic on-the-go food packaging, it said. The bowls are being brought to market together with the wholesale company Tingstad. The PureFiber product range will expand to other food and consumer goods applications.
Stora Enso said its formed fiber products are designed for circularity. The PureFiber product line enables a carbon footprint that is approximately 75% lower compared to alternative product materials such as plastic or bagasse. The formed fiber technology allows the products to be produced without plastic and PFAS, bringing a sustainable alternative with strong user-qualities to the market.
“Consumers are looking for products designed for more eco-friendly lives,” says Sohrab Kazemahvazi, senior vice president, Formed Fiber at Stora Enso. “They want to minimise waste and their carbon footprint and reduce their use of plastic. The formed fiber products we are bringing to market are game changing in the sense that they help strong brands achieve their ambitions in sustainability and the circular economy.”
Stora Enso sells its formed fiber products directly to brand owners and wholesalers. In the Nordic countries Stora Enso cooperates with wholesaler Tingstad, which sells PureFiber food bowls directly to customers in the fast-food industry. Tingstad is a family-owned company and the distributor of disposables and food service products to the HORECA sector in the Nordic countries.
“We strongly believe that PureFiber will play an important role in the market conversion from plastic to non-plastic food packaging. We are excited to bring a truly sustainable solution to the market together with Stora Enso,” says Johan Larsson, purchasing manager at Tingstad.
PureFiber products are produced in Stora Ensos Hylte Mill in Sweden and made of natural wood fibers from sustainably managed forests. Potential applications also include non-food items to replace plastic consumables in agriculture, electronics and consumer and industrial goods packaging.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
