Tata Consumer Products launches Tata Coffee Grand Cold Coffee

Strengthens ready-to-drink coffee space

277
Tata Consumer Products
The three distinctive flavors—Swiss Caramel, French Vanilla, and Belgian Chocolate—set a new benchmark in the Tata Consumer Products cold coffee category, bringing international flair to the Indian market. 

Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has announced the launch of its new brand, the Tata Coffee Grand Cold Coffee. The new launch is available in three flavors – Swiss Caramel, French Vanilla, and Belgian Chocolate.

With this launch, Tata Consumer Products aims to offer a unique, international cold coffee experience in a convenient and affordable format. Available in an easy-to-carry 180 ml can, each variant is priced at Rs 70. 

The three distinctive flavors—Swiss Caramel, French Vanilla, and Belgian Chocolate—set a new benchmark in the Tata Consumer Products cold coffee category, bringing international flair to the Indian market. 

With exotic flavors, international imagery, and Tata equity, the Tata Coffee Grand Cold Coffee range promises to redefine cold coffee consumption in India.  Tata Coffee Grand Cold Coffee will be available at leading retail outlets and online platforms across the country.

Tata Consumer Products Limited’s portfolio includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. 

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here