Bonn Group launches Americana Bourbon biscuits

150 gm family pack priced at Rs 30

Bonn’s Americana Bourbon biscuits are priced at Rs 30 for a family pack. Photo Bonn

Bonn Group, the manufacturer of bread and bakery products in India, has launched exclusive Americana Bourbon biscuits. Made with the finest chocolates, the bourbon biscuits come with the goodness of Caramel, cocoa, and topped with sugar crystals, the biscuits have an indulged flavor of dark chocolate. Priced at Rs 30, the new biscuits come in a 150 gm pack.

“The demand for bourbon biscuits is increasing day by day and we know people love to have bourbons dunked in a hot cup of tea or coffee. Our new product has been made with the best quality ingredients and a delicious, thick layer of chocolate at the center. These biscuits not only taste good but provide instant energy for working or studying. We are planning to launch this product in the markets of Punjab, Haryana, and Delhi NCR initially,” says Amrinder Singh, director Bonn Group.

The chocolaty treat will also appeal to teenagers, Gen Z, and millennials as they love to have it in their daily life. The demand for sandwich biscuits like bourbon has increased recently.

Bonn will be selling the Americana Bourbon biscuit in physical stores as well as online, keeping in mind the restrictions or lockdown possibilities in the wake of new variants of Covid-19 emerging. The company was able to successfully manage its business through eCommerce during the first and second waves of the pandemic. The sales figures and overall revenue of the brand came to pre-pandemic levels during the festive season last year. 

The latest product offering from Bonn’s basket comes after it launched an exclusive gift pack range of biscuits and cookies for the Diwali festive season recently. The FMCG major has big plans for 2022 from increasing distribution network across the country to working on newer products with the help of technology and innovation. 

The fast-moving consumer goods (FMCG) industry is witnessing a huge transformation and retailers are set to adopt an omnichannel strategy this year as well. According to a Nielsen report, eCommerce for FMCG will reach US $ 400 billion (approximately Rs 2972 crore) by 2022, which will represent between 10-12 percent of the global market for such products. As biscuits dominate the bakery market in India, the demand for premium biscuits like bourbon is set to increase this year. 

Bonn is an FMCG Company that was founded more than three decades ago in 1985 by the visionary Manjit Singh. The brand ‘Bonn’ has become synonymous with bread, bakery, and other food product in many cities/states in North India where the company enjoys a dominant market share. The Group produces a range of food products including bread, biscuits, cakes, rusks, and cookies that are sold in India and exported to about 55 countries in over three continents.

The company is the winner of the National Award for Quality Products from the Government of India, has certifications like HACCP by ‘DNV’ (a certificate body of the Netherlands) and ISO 9001:2000certification. It is also approved by the Bureau of Indian Standards and has also got BRC Certification.

The company has 12 manufacturing plants spread all over north India. The company is fully integrated having its fleet of more than 500 trucks and an in-house setup for the development of packaging.

The Bonn Group is a pioneer in starting the production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG food brand with a pan-India presence soon.

Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “no added preservatives” targeting consumers looking for lifestyle food products.


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