Tata Consumer Products continually evaluates its businesses in line with its strategy and business objectives. As a result of this process, the Company has decided to transition its Tata Cha business- a tea café format Quick Service Restaurant (QSR) chain to Qmin-Shops operated by a subsidiary of Indian Hotels Company (IHCL). This will enable Tata Consumer Products to better focus on its core FMCG business.
Tata Cha currently has 12 stores across Bangalore serving beverages (tea, coffee, coolers), snacks, and merchandise. The business is a good strategic fit for IHCL, and can be synergized with their Qmin brand.
Sunil D’Souza, managing director and chief executive officer, Tata Consumer Products said, “This is in line with our strategy of streamlining and simplifying our operations. Though it is a relatively small venture in its current form, exiting Tata Cha will enable us to sharpen focus on our core FMCG business.”
Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks, and mini-meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight o’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus, and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of approximately Rs 11,600 crore with operations in India and International markets.