Amcor, a leader in developing and producing responsible packaging solutions, launched a new paper-based packaging product platform – ‘AmFiber’. AmFiber innovations aim to redefine the capabilities of traditional paper packaging, providing a wider range of features and functional benefits to meet the changing needs of consumers.
Ron Delia, Amcor’s chief executive officer said, “Amcor’s long-term experience in paper and carton packaging was the basis for launching the AmFiber platform. Amcor has a proven history of delivering ground-breaking innovation to support our customers’ growth aspirations. This family of differentiated paper-based products builds on Amcor’s extensive track record across multiple materials and applications.”
The AmFiber platform demonstrates Amcor’s consumer-centric and adaptable approach to innovation which provides customers with the best in packaging technology using the materials most suited to their needs.
The first AmFiber product launch in 2022 will be an innovative solution tailored to provide snacks and confectionery customers in Europe with a recyclable package that delivers a high barrier from oxygen and moisture.
Amcor will gradually extend its new paper-based offerings into a wide variety of applications such as coffee, drink powders, seasoning and soups, and the Americas and Asia-Pacific regions. AmFiber innovations will join other Amcor paper-based products introduced recently, including solutions for butter and margarine in Latin America, cheese in Europe, and confectionery in Australia.
The introduction of the AmFiber platform coincides with the four-year anniversary of Amcor’s 2025 pledge to develop all of its packaging to be recyclable or reusable and to increase the use of recycled content.
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Naresh Khanna – 10 February 2025
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