FrieslandCampina Ingredients, the global innovator in healthy and functional ingredients, has run a series of one-of-a-kind live virtual events in Europe, Asia-Pacific, and North and South America. The events brought together world-renowned specialists in science and academia, nutrition, and market expertise, with nearly 400 industry professionals to explore the challenges and opportunities of nutrition in a post-Covid-19 world.
Reinventing digital ways of working
Built on an innovative live event platform, the events were designed to reinvent digital ways of working and bring a live event to users at home. The experience featured ‘The Health Hub,’ an exclusive online conference theatre that hosted more than 15 hand-picked experts to lead a roster of presentations and Q&A sessions on gut health, immunity, and muscle & mobility. Over 200 people worldwide tuned into lively roundtable discussions entitled ‘After-effects: Covid-19 and its impact on consumer behaviors.’
In addition, to live sessions with experts, the events gave attendees the ability to explore the latest consumer insights and 3D nutritional product concepts through the interactive ‘Product Zone,’ which featured a catalogue of application ideas using FrieslandCampina Ingredients’ dairy-based ingredient innovations.
Variation in trending topics across the globe
Professionals from across the world attended nutritional Health Solutions for an Evolving World, and exclusive data revealed how interest in top health priorities vary for critical regions. European attendees were most interested in content relating to gut health, while interactions about sports nutrition were highest in North America. For Asian audiences, the gut-brain axis and digestive health topped the bill.
Bringing the future forward
Els Zeeuwen, director of Branding and Communications at FrieslandCampina Ingredients, said, “Nutritional Health Solutions for an Evolving World is a clear demonstration of our determination to bring the future forward. With so many in-person events being postponed or cancelled, amid widespread travel restrictions, we accelerated our ambition to find a smarter way to engage with our customers. Additionally, on the back of the current pandemic, we have seen an even higher interest from both customers and consumers in nutritional solutions that enhance health and wellbeing.”
“And so, we set out to create a genuinely unique and expansive experience that was completely immersive and provided a huge amount of education as well as inspiration. The response has been overwhelmingly positive. Not only are we raising the bar in terms of an interactive virtual experience, but we also welcomed world-renowned speakers to our virtual stage in various engaging ways. From webinars to Q&A sessions, focusing on a range of topics we’re proud to have brought the very latest nutritional innovations and research to guests from across the globe. Together, we can meet the wellness needs of tomorrow’s consumers.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
