Available at USA retailers nationwide, including Kroger and Ahold, and via Walmart.com and Amazon.com, the packages feature bats that glow after being held up to a UV or smartphone light.
The Halloween-themed sour raisin snacks come in 24 fun-size pouches with 12 strawberry and 12 Blue Raspberry flavors, says the company. The Sun-Maid Yogurt Covered Raisin snacks for Halloween are available in an 18-pouch box, including Chocolate and Vanilla coating.
AIPIA has not discovered who is responsible for the glow-in-the-dark feature, but it is a fiendishly clever way to boost sales, and it only glows to show that the simplest smart packaging concepts can be unearthed to create a clever pack!
This article first appeared on the AIPIA website and is republished with permission.
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Naresh Khanna – 10 February 2025
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