Vasant Masala, the spices brand of Gujarat for the past 52 years, has started production from its new plant facility at Dehgam in Gujarat. The ultra-modern plant is equipped with fully-automated technology and processes. It can produce a wider range of spices without any kind of human intervention.
The plant has the capacity to produce and process 1,800 MT of spices per month. The brand follows a strict quality process through an in-house laboratory for quality tests and regulations at each stage of the production. The research and development team at Vasant consistently strives to raise the benchmark of product quality with the help of highly qualified and experienced professionals, a world-class lab, and state-of-the-art equipment across the phases of production, that is raw material, in-process, and finished product. The entire plant is now on full automation (untouched-by-hand), which helps provide bacteria-free final products.
Proper storage of spices is crucial to retain their aroma and taste for a longer period of time. It is critical to ensure that the spices are kept at an appropriate temperature, and in hygienic conditions. Speaking on the occasion, Chandrakant Bhandari, the chairman and managing director, commented, “Purity is one crucial attribute and we are committed to delivering purest and unadulterated Indian spices. From the procurement itself, we buy only natural ingredients and follow compliances as per the global standards.”
Vasant’s contribution has been recognized by the reputed industry and state bodies. Vasant has received “best hygiene solutions award” by ASSOCHAM and the “Gujarat brand leader award” by ABP Asmita.
With all the necessary industry affiliations and certifications under its belt such as AGMARK, FSSAI, ISO, Spice Board, APEDA, and BRC compliant plant, Vasant has established itself firmly and is all set to grow fast and grow right.
Vasant Masala aims to be an indispensable companion in every kitchen by flavoring authentic and delicious Indian cuisine. Bhandari highlighted the tagline ‘Shuddhata Aisi, Mamta Jaisi.’ – mentioning the essence of purity and warmth, that the brand delivers to its connoisseurs.
The brand has also come forward for numerous corporate social responsibilities. Taking ahead the purity and health attribute and with a mission to create “Healthy Child – Healthy India”, the brand has taken the onus to provide supplementary nutrition to the expecting mothers from 10 villages in Dahod district. Additionally, the brand has been active in the collection and disposal of plastic waste in an environmentally friendly way from 4 villages near its Dehgam factory. Plus a regular plantation drive is also undertaken as a contribution towards improving the environment.
In addition to producing quality spices, the new manufacturing unit is supporting in generating employment opportunities for the residents of surrounding villages.
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Naresh Khanna – 10 February 2025
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