Ahmedabad-headquartered Energy Beverages, which owns the Clear Premium Water brand, has decided to acquire a majority stake in Kelzai Volcanic Water. The announcement signifies a milestone for Clear Premium Water as it aims to diversify its product portfolio.
Kelzai Volcanic Water, renowned for its distinctive natural mineral water sourced from volcanic springs, will now be exclusively distributed and marketed by Energy Beverage. Kelzai Secrets sells volcanic water and other beverages under the Kelzai brand. “Under the terms of this acquisition, Kelzai Volcanic Water will be exclusively distributed and marketed by Energy Beverages, leveraging its network and pan-India presence,” stated an official release.
The surge in demand for natural mineral water, fueled by the rise in fine dining and niche culinary experiences, has paved the way for Kelzai to enhance the overall dining experience in upscale establishments. The brand is strategically positioned to cater to a broader luxury audience in various settings, including cafes, restaurants, institutions, multiplexes, and hotels.
Nayan Shah, founder & CEO of Clear Premium Water, emphasized the dedication to meeting the growing demand for natural mineral water. The strategic plant location aims to reach a wider audience, capitalizing on Clear’s expertise, extensive network, and Kelzai’s established brand identity. The alliance is set to elevate Kelzai’s market presence, ensuring substantial growth and dominance in the luxury water segment.
Kelzai Volcanic Water, available in 200 ml, 500 ml, and 1-litre biodegradable PET bottles, as well as in 300 ml, 500 ml, and 750 ml glass bottles, is positioned to offer exceptional value and impeccable service to customers. The partnership aligns with the evolving preferences of consumers seeking high-quality natural mineral water in various convenient packaging options.
As the acquisition unfolds, Clear Premium Water anticipates a significant impact on its market share and aims to provide an enhanced and diverse range of natural mineral water offerings. The strategic alliance is not only set to captivate the market but also solidify Clear Premium Water’s commitment to delivering excellence in the bottled water industry.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
