Nescafé, the largest coffee brand globally, is launching its first-ever liquid espresso concentrate in the US, the biggest coffee market in the world.
With one out of every three cups of coffee consumed outside of the home being a cold coffee, Nescafé Espresso Concentrate allows consumers to make barista-style, personalized cold espresso beverages in the comfort of their home.
The growth of global coffee consumption is being driven by younger generations, and two out of three youth regularly drink cold coffee. In North America, 50% of Generation Z consumers’ first cup of coffee is cold. Nescafé Espresso Concentrate answers this growing demand for customizable, convenient, at-home cold coffee.
Because the concentrate easily dissolves in water or milk, consumers can simply mix it with ice and water or milk and then customize it to create their go-to drink, whether an iced mocha, macchiato, or cappuccino.
Axel Touzet, head of Nestlé Coffee Brands Strategic Business Unit, said: “Through the Nescafé Espresso Concentrate we want to capture what younger generations of consumers are looking for; cold, convenient, customizable, premium coffee that brings the experience and taste they have outside their home to inside their home. We are enabling them to create café-style beverages in an instant without any extra machinery.”
Nescafé Espresso Concentrate is made with 100% Arabica beans and comes in a 300-milliliter bottle (enough for approximately 20 cups of espresso when prepared as directed). In the US, it will be available at retailers starting in February in two variations: Nescafé Espresso Concentrate Black and Nescafé Espresso Concentrate Sweet Vanilla.
The Nescafé Espresso Concentrate was successfully launched last year in China and Australia.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
