Kurkure, India has unveiled its chatpata and exclusive cashback offer for its consumer in partnership with the largest digital wallet, Paytm. The claimed unique, one-of-a-kind association will provide a guaranteed 100% instant cashback to consumers up to 5 times in bank accounts linked with Paytm UPI during the festive season. The consumer across the country can avail the offer on all Kurkure variants including Kurkure Masala Munch, Kurkure Solid Masti, and Kurkure Puffcorn. The offer is available on all packets including Rs 10, 20 and 35.
According to the press note, Kurkure aims to add a spark of ‘quirky masti’ into the everyday lives of its consumers through its wide array of product offerings and zany advertising. The brand’s all-new bumper offer with Paytm brings an exciting twist and zing to consumer’s lives during the festive season. Valid for multiple redemptions, the limited period offer is the perfect excuse for sharing and enjoying the festivities with friends and family. Kurkure has also tied up with the high impact reality show Bigg Boss where the consumers will see the housemates availing the offer soon.
Expressing his thoughts on the association, Dilen Gandhi, senior director – Marketing Foods Category at PepsiCo India said, “Innovation has always been at the core of Kurkure and has been driving us towards delivering pertinent offers to a constantly evolving audience. Kurkure’s unique initiative is a never-before offer by any brand wherein we are offering a guaranteed, instant and 100% cash back that can be redeemed 5 times per mobile number throughout the season. We are extremely excited to be doing this on the fast-evolving digital medium through our partnership with Paytm and are confident that the collaboration will enhance our efforts to lure the audience to indulge in chatpata snacking during the festive season.”
Speaking about the association, Siddharth Pandey, vice president of Paytm said, “We have always believed in optimizing our efforts to understand and serve our consumers better. Our association with Kurkure, which has been a favorite snack brand across the country, demonstrates our commitment to provide a wide array of new and innovative offers and promotions to our consumers.”
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Naresh Khanna – 10 February 2025
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