India’s market leader in sugar substitutes category ‘Sugarfree’ has associated itself with the 7th World Tea Coffee Expo 2019 as ‘Sweetener Partner’. To be held from 21 to 23 November 2019 at Bombay Exhibition Centre, Mumbai INDIA, WTCE is the perfect platform for showcasing the entire range of the company’s products to the visitors from across the country and abroad. In a first of its kind collaboration, visitors and exhibitors will be able to sample and experience the complete offerings of Zydus Wellness.
Headquartered in Ahmedabad (Gujarat), Zydus Wellness Limited is the listed subsidiary of Cadila Healthcare Limited, a leading pharmaceutical company. Zydus Wellness combines the best of healthcare, nutrition, and cosmeceuticals to offer an array of the best wellness products like Sugarfree, Nutralite, Everyuth, and Actilife.
According to the company, Sugarfree currently holds a 94% market share in the sugar substitutes segment in India and has launched several new-age variants in the last 18 months. Sugarfree today is said to be a lifestyle brand not only for diabetics but also for the calorie-conscious, busy, and healthy lifestyle-seeking urban dweller with strong equity amongst consumers, retailers, and health experts (chemists and physicians). Sugarfree is growing at a rate of 7.5% in a year and is well distributed across the country, with a presence in approximately 4 lakh outlets.
According to the press release, the 2019 edition of WTCE shall witness about 80+ exhibitors from 6 countries showcasing latest innovative products, machinery, equipment, packaging, technologies, vending solutions, flavors, retail chains, sugar and sweeteners, certifications, premixes, Government boards, consultants, accessories and other technologies. The 2018 edition had hosted 70+ companies – including Pavilions from Tea Board of India, Sri Lanka Tea Board, Indonesia and Nepal –showcasing their best to over 3750+ visitors comprising of retailers, wholesalers, distributors, HoReCa professionals, hypermarkets and multi-product retail chains, tea and coffee estate owners, importers and exporters, potential franchisees and purchase managers of medium-to-large offices.
Additional activities planned at the Expo include B2B match-making, workshops, and championships, a high-level 2-day conference by industry leaders, academicians, and policymakers. WTCE offers the only annual opportunity to have one-on-one interaction with serious market players and understand changing hot beverage market scenario. With mushrooming upscale retail chains in India making it a global hub for the tea, coffee, and allied sectors, the exhibition is set to offer an unparalleled networking opportunity for serious industry players to meet and undertake business as also to understand and determine future trends.
WTCE aims to bring global industry players closer, enable mega deals and smoothen the networking process amongst trade professionals as also consumers. Zydus Wellness has been at the forefront of lending its support to initiatives that promote the industry.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
