Zydus wellness’ ‘sugarfree’ becomes ‘sweetener partner’ of World Tea Coffee Expo 2019

Expo gives platforms to bring global industry players closer

Industry leader in sugar-substitutes category considers niche expos like WTCE as credible platforms to spread its wings

India’s market leader in sugar substitutes category ‘Sugarfree’ has associated itself with the 7th World Tea Coffee Expo 2019 as ‘Sweetener Partner’. To be held from 21 to 23 November 2019 at Bombay Exhibition Centre, Mumbai INDIA, WTCE is the perfect platform for showcasing the entire range of the company’s products to the visitors from across the country and abroad. In a first of its kind collaboration, visitors and exhibitors will be able to sample and experience the complete offerings of Zydus Wellness.

Headquartered in Ahmedabad (Gujarat), Zydus Wellness Limited is the listed subsidiary of Cadila Healthcare Limited, a leading pharmaceutical company. Zydus Wellness combines the best of healthcare, nutrition, and cosmeceuticals to offer an array of the best wellness products like Sugarfree, Nutralite, Everyuth, and Actilife.

According to the company, Sugarfree currently holds a 94% market share in the sugar substitutes segment in India and has launched several new-age variants in the last 18 months. Sugarfree today is said to be a lifestyle brand not only for diabetics but also for the calorie-conscious, busy, and healthy lifestyle-seeking urban dweller with strong equity amongst consumers, retailers, and health experts (chemists and physicians). Sugarfree is growing at a rate of 7.5% in a year and is well distributed across the country, with a presence in approximately 4 lakh outlets.

According to the press release, the 2019 edition of WTCE shall witness about 80+ exhibitors from 6 countries showcasing latest innovative products, machinery, equipment, packaging, technologies, vending solutions, flavors, retail chains, sugar and sweeteners, certifications, premixes, Government boards, consultants, accessories and other technologies. The 2018 edition had hosted 70+ companies – including Pavilions from Tea Board of India, Sri Lanka Tea Board, Indonesia and Nepal –showcasing their best to over 3750+ visitors comprising of retailers, wholesalers, distributors, HoReCa professionals, hypermarkets and multi-product retail chains, tea and coffee estate owners, importers and exporters, potential franchisees and purchase managers of medium-to-large offices.

Additional activities planned at the Expo include B2B match-making, workshops, and championships, a high-level 2-day conference by industry leaders, academicians, and policymakers. WTCE offers the only annual opportunity to have one-on-one interaction with serious market players and understand changing hot beverage market scenario. With mushrooming upscale retail chains in India making it a global hub for the tea, coffee, and allied sectors, the exhibition is set to offer an unparalleled networking opportunity for serious industry players to meet and undertake business as also to understand and determine future trends.

WTCE aims to bring global industry players closer, enable mega deals and smoothen the networking process amongst trade professionals as also consumers. Zydus Wellness has been at the forefront of lending its support to initiatives that promote the industry.


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