Mother Dairy expands breakfast basket on consumer demand

With changing lifestyles creating significant awareness for convenience food, the humble bread loaf has risen in popularity to occupy a permanent place in pantries of every household. Alive towards its consumers, Mother Dairy, the diversified dairy brand in India, announced its entry in the bread category, as a quick and nutritious option for breakfast staple.

The leading dairy brand has further expanded its breakfast basket with its range of sandwich bread, brown bread, and a first in the category “milk & fruit” bread for kids. The newly introduced range also strengthens our breakfast portfolio as a source of protein with low-fat content.

Mother Dairy claims to be the only dairy company in the country to offer products spanning across fruits, vegetables, edible oils, milk, dairy products and packaged sweets. With trust as one of its core values, Mother Dairy has always believed in serving pure and holistic food options.

Exploring at a larger bakery play

The bread launch comes close on the heels of the successful Haldi Milk, which is a testimony to Mother Dairy’s agility and consumer-centric approach to product innovation. In a press release, the company mentioned that consumer has always been at the center for the brand and the company stands for its values of trust, care, love, and warmth.

“To leverage the existing robust network of booths across Delhi NCR, Mother Dairy is bringing a nutritious, safe and good quality range of breads to its consumers of the region as a convenient food option for all age groups.” Mother Dairy Fruit & Vegetable, managing director, Sangram Chaudhary, said about the launch.

Apart from convenience, bread is also considered a staple food option for breakfast as it is ready to eat. “Mother Dairy already offers milk, butter, cheese, curd, and fruits. With bread, we also want to raise awareness about breakfast and how it is the most important meal of the day. It has been found that one out of four Indians in metro cities, skip breakfast, which could lead to chronic diseases.” Chaudhary said.

The bread range in Phase – I will be available at approximately 1800 exclusive outlets of Mother Dairy and Safal F&V outlets across Delhi NCR.

“The bread market in India is localized due to logistical and supply chain issues. With Mother Dairy, this has never been a challenge because of our existing network. Hence, having bread in our kitty was a natural fit,” Chaudhary further added. Additionally, the company is also exploring at a larger bakery play.

Mother Dairy was commissioned in 1974 as a wholly-owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world’s biggest dairy development program launched to make India a milk sufficient nation.

Today, Mother Dairy is a leading dairy player that manufactures markets and sells milk and milk products, including cultured products, ice creams, paneer, and ghee under the ‘Mother Dairy’ brand. The company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits and vegetables, frozen vegetables, a range of unpolished pulses, and honey under the ‘Safal’ brand. Through its brands, Mother Dairy has a national footprint across all major cities in India, offering a delectable range of products to its customers.