In the current coronavirus scenario as ‘immunity boosting’ has gone trending, Mother Dairy, the milk and milk products major and a subsidiary of National Dairy Development Board (NDDB), has introduced butterscotch flavored Haldi Milk (turmeric latte). Made with concentrated turmeric extract, each bottle delivers the same benefit as taking one teaspoon of Haldi powder in milk.
Haldi milk boosts immunity
Following the self-care guidelines and recommendations issued by the Ministry of AYUSH as preventive health measures for boosting immunity amidst the coronavirus outbreak, Mother Dairy has launched the new product-Haldi milk. Turmeric contains curcumin, a flavonoid which supports a healthy immune response, thereby promoting general well-being. Additionally, Mother Dairy Haldi Milk is heat-treated to remove all bacteria and pathogens.
Turmeric infused milk and beverages are becoming a rage in the Western world as well, with products such as Turmeric latte and Golden milk finding their way into chic urban cafes in New York and London.
Sharing the idea behind launching Haldi milk, Sangram Chaudhary, managing director Mother Dairy said, “While the concoction of Turmeric and Milk, popularly known as Turmeric Latte took the world by storm, we must travel down the memory lane, back to our grandmother’s kitchen kitty which saw Turmeric or the ‘Golden Spice’ create a reputation as a “Cure-it-all” ingredient. The goodness of Haldi is backed by a thousand years of Indian roots of Ayurvedic science. It is known to strengthen the immune system, protecting from the common day-to-day infections.”
“The new flavored Haldi Milk is available across all Mother Dairy booths and channel partners in a glass bottle packaging at a reasonable price of Rs 25. The beverage is safe for consumption, both in chilled or warm conditions. This would be the first in line among a range of Immunity-boosting products by Mother Dairy,” Chaudhary added.
According to the press statement, consumer has always been at the center for the brand, and the company stands for its values of trust, care, love, and warmth. With the launch of Haldi Milk in a special variety of butterscotch flavor, Mother Dairy reiterates its relation with the consumer and the analogy the brand name holds with a Mother. The brand celebrates the unique relation of a mother and child. Just as a mother shields the child against all the odds, Mother Dairy creates immunity protection with Haldi Milk- a boost to child’s immunity and delight of butterscotch flavor.
Mother Dairy has always been at the forefront of innovation in dairy products. Each product introduced by the brand is an outcome of a trending consumer insight; the launch of Haldi Milk being no different. Solving the dilemma of a mother as to how she can include the not-so-appealing turmeric in a child’s diet, Mother Dairy launches turmeric milk inspired by Ayurveda’s science all-time favorite butterscotch flavor.