FMCG company Marico has announced its entry into the cold pressed oils segment with the launch of the new Saffola Cold Pressed Oils range. Saffola has introduced the Dual seed Cold Pressed Oils—a unique dual-seed format designed to combine the nutritional benefits of ingredients for everyday cooking. This launch marks a strategic expansion of the Saffola Oils portfolio.
Cold pressed oils are in growing demand as they retain the natural flavor, aroma, and nutrients of the seed due to their low-temperature extraction process, making them a wholesome addition to everyday meals. By leveraging its experience in multi-source edible oils, Saffola brings both single seed and dual seed cold-pressed variants to the market, carving a distinct space in this evolving category.
The new Saffola Cold Pressed Oils has theSingle Seed and Dual Seed options:
- Dual Seed Cold Pressed Oils: Groundnut & sesame and groundnut & safflower– blended to provide a good fatty acid balance while preserving flavor.
- Single Seed Cold Pressed Oils: 100% groundnut, 100% sesame, and 100% mustard –rich in essential fatty acids, and delivers authentic seed taste.
Speaking on the launch, Ashish Goupal, chief executive officer – India core business, Marico, said, “With the Cold Pressed Oils category gaining momentum in India, we saw an opportunity to introduce a more thoughtful and differentiated offering. At Saffola, we understand the evolving food habits and nutritional priorities of Indian households. This launch of Cold Pressed Oils, allows us to not just participate in the category but to actively shape it.
Backed by Saffola’s strong heart-health equity, we are well-positioned to deliver what today’s consumers seek – authenticity, functional benefits, and quality they can trust. This is more than just a portfolio expansion, it’s a step towards building a future where preventive health begins with everyday choices in the kitchen.”
The Saffola Cold Pressed Oils range will be available across India starting at Rs 356 for 1 liter mustard, Rs 506 for groundnut seed and Rs 719 for sesame, with an initial rollout on quick commerce platforms.
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Naresh Khanna – 10 February 2025
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