Link has announced the extension of its long-standing strategic partnership with wine and spirits seller seller Pernod Ricard GTR with the establishment of a new, extended global contract. Building on six years of successful collaboration, this expanded agreement introduces new product categories and cutting-edge technology, reinforcing both companies’ commitment to innovation, efficiency, and sustainability.
Link will continue supplying high-quality GWP and packaging to Pernod Ricard’s travel retail business across EMEA, IMEA, APAC, and the Americas. To support this expansion, Link has appointed a dedicated and talented team in IMEA, APAC, and the Americas, enhancing its regional expertise and responsiveness to local market needs.
A key milestone of this partnership is the launch of Link’s Connect Technology data suite, designed to enhance operational efficiency across all regions. This platform will provide customers with end-to-end visibility of their projects, improving supply chain management and agility.
Additionally, the new system will capture environmental data at the point of order, ensuring compliance with corporate sustainability reporting directive (CSRD) requirements and reinforcing Link’s and Pernod Ricard GTR’s sustainability objectives.
Stuart Swanson of Pernod Ricard GTR, said, “In challenging environments, Pernod Ricard Global Travel Retail has sought to drive efficiencies and deliver tangible results within its procurement operations. By expanding our global scope with Link, we ensure agility, compliance, and most importantly, synergies across all of our markets.”
Steve Pomeroy, chief client officer of Link, said, “We are delighted to strengthen our partnership with Pernod Ricard GTR, expanding both our service scope and technological capabilities. This collaboration not only enhances our ability to deliver tailored solutions across multiple regions but also demonstrates our shared commitment to innovation and sustainability. The introduction of our Connect Technology data suite will transform how we manage projects, optimize resources, and provide critical environmental reporting. We look forward to continuously driving positive change together.”
This strategic partnership marks a significant step forward in advancing marketing procurement, enhancing supply chain efficiency, and championing sustainable solutions in the global travel retail sector.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
