PepsiCo has announced a packaging update across its food portfolio in India, highlighting a clear ‘no artificial flavors or colors’ label on products such as Lay’s, Kurkure, and Doritos. The move is part of the company’s effort to align with growing consumer demand for greater transparency in food ingredients and labeling, the financial media reported.
According to a company statement, the updated packaging is designed to help consumers make more informed decisions at the point of purchase. PepsiCo emphasized that while the labeling is changing, the recipes, taste, and quality of its products remain unchanged. The company noted that its snacks have already been made without artificial flavors or colors, and the new packaging simply brings this information to the forefront.
PepsiCo India said the initiative reflects its science-led approach to product development and ingredient selection, while also reinforcing its commitment to maintaining quality standards. The company added that evolving consumer expectations are driving brands to be more open and visible about what goes into their products.
Saakshi Verma Menon, chief marketing officer at PepsiCo India, has been quoted as saying that the company is focusing on making its ingredient story more accessible and easier to understand. She highlighted that transparency is becoming a key factor in building consumer trust and that the updated packaging is part of a broader shift in brand communication.
Earlier this month, PepsiCo also announced plans to invest up to Rs 5,700 crore in India by 2030. The investment will primarily be used to expand manufacturing capacity in its food business, underscoring India’s importance as one of the company’s top global markets.
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Naresh Khanna – 10 February 2025
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