This Father’s Day, ITC Sunfeast Baked Creations unveils ‘A Briefcase of Love,’ a tribute to fathers whose love has always been reflected through responsibility, resilience, and unwavering presence.
At the heart of the campaign is the briefcase, an everyday companion that, over time, came to symbolize everything a father carried: responsibilities, aspirations, sacrifices, and the quiet promise of showing up, day after day.
Bringing the campaign’s central symbol to life is the Father’s Day Couverture Chocolate Briefcase Cake, a handcrafted creation designed as a chocolate briefcase that embodies the love, responsibility, and dedication fathers carry every day. The cake features layers of chocolate sponge, caramel diplomat cream, and a delightful crunchy layer, making it as meaningful as it is indulgent.
The Father’s Day collection also includes Dad’s Favorite Pistachio Chocolate Pastry, a combination of rich chocolate sponge and velvety pistachio mousse finished with an edible moustache, alongside the Belgian Chocolate Brownie (no added sugar), which delivers deep chocolate flavor and a dense fudgy crumb with zero added sugar for those seeking a mindful indulgence.
Extending beyond the product range, the campaign comes alive through an emotional digital film, social media storytelling that explores what a father’s briefcase truly held, not just essentials, but memories, values, and acts of love that often went unnoticed.
With ‘A Briefcase of Love,’ ITC Sunfeast Baked Creations invites people to look beyond the ordinary and recognize that sometimes, the things fathers carried every day were carrying their love all along. This is now available across Bangalore, Mumbai, Pune, Chennai & Hyderabad on Swiggy and Zomato.
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Naresh Khanna – 10 February 2025
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