ITC has announced the launch of Ultra Mintz, a premium, “sugar-free” mint offering that strengthens its presence in the confectionery category.
A company release stated that it has been developed to cater to evolving consumer preferences for sophisticated, on-the-go refreshment, and delivers a refined and lasting mint experience through a combination of elevated taste and contemporary design.
Speaking about the launch, Subash Balar, vice president and business head – Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC, said, ” We are witnessing growing demand for premium adult confectionery that combine convenience, quality, and great product experience. Ultra Mintz has been developed to address this opportunity, bringing together world-class quality mints in a pocketable format to deliver a refined and elevated experience. The launch reflects our commitment to expanding into high-growth segments and creating innovative products that resonate with evolving consumer lifestyles.”
It is available in two variants: Strong Peppermint and Sensational Strawberry. Priced at Rs 150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores.
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Naresh Khanna – 10 February 2025
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