Hatsun Agro Product (HAPL), a leading private sector dairy in India, has launched ‘Go-Dhan’, a flagship initiative aimed at empowering dairy farmers across Odisha by improving access to financial support, government schemes, modern dairy practices and technology.
The initiative was formally launched at a ceremony held at the OUAT Auditorium, Bhubaneswar, in the presence of representatives from the Government of Odisha, banking and the dairy sector, including Prem Chand Chaudhary, secretary, department of fisheries and animal resources development, government of Odisha; Shubhranshu, managing director, APICOL; Rakesh Kumar Yadav, chief general manager, State Bank of India; and RG Chandramogan, chairman, Hatsun Agro Product.
The gathering brought together key stakeholders from across the dairy, financial and government sectors, reflecting a shared commitment to strengthening farmer livelihoods and supporting the continued growth of Odisha’s dairy economy.
Go-Dhan is expected to benefit 6000 dairy farmers across 15 districts of Odisha, providing them with greater access to institutional finance and relevant government support to invest in areas such as quality bovine breeds, improved cattle housing, farm mechanisation, nutrition and herd health.
The initiative also seeks to leverage government subsidy schemes, including the Mukhyamantri Krushi Udyog Yojana (MKUY), to help participating farmers access more affordable capital for strengthening and expanding their dairy operations. With dairy farming serving as an important source of livelihood for rural households, the initiative is designed to address key requirements for sustainable dairy development, including access to finance, scientific farm management and productivity enhancement.
Commenting on the launch, Chandramogan said, “At Hatsun Agro Product, we have played a significant role in the development of the dairy sector and animal husbandry across South India for decades. Our journey has always been guided by the belief that the prosperity of dairy farmers is the foundation of a strong and sustainable dairy industry.”
“Through the Go-Dhan initiative, we aim to support the establishment of more than 6,000 dairy farms, over the next three years in a phased manner. This initiative is designed to improve farmer incomes, encourage scientific dairy farming, and create a sustainable dairy ecosystem in Odisha.”
“We are deeply grateful to our partners in this journey—the dairy farmers of Odisha, the department of animal husbandry, government of Odisha, APICOL and the State Bank of India. Their support and collaboration have made this initiative possible. Together, we are committed to transforming Odisha into a dairy-rich state while creating better opportunities, higher incomes, and long-term prosperity for its farming community.”
“Hatsun Agro‘s focus has always been on dairy farming, a key component of secondary agriculture. Strengthening dairy farming creates a positive impact on primary agriculture by providing farmers with a stable and progressive source of income. Through this initiative, we envision building a strong dairy value chain in Odisha, unlocking the state’s agricultural potential while creating long-term prosperity for its farming community. Our objective is to produce and procure milk within Odisha, creating value for local farmers while meeting consumer demand not only in Odisha but also for export to the neighbouring markets such as West Bengal, North Andhra Pradesh, and other nearby states. This initiative will strengthen the regional dairy economy and create sustainable growth opportunities for everyone involved.”
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Naresh Khanna – 10 February 2025
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