Domino’s, India’s largest QSR brand, is expanding into the fast-growing snacking category with the launch of Dominoid, a cheese-loaded indulgent snack designed for today’s youth for their evolving consumption habits and their dynamic lifestyles. Whether it’s a quick break between classes, a snack during a busy workday, or a late-night craving, Dominoid is built for these spontaneous snacking moments.
Featuring two rectangular slices on a soft, buttery crust, Dominoid is generously loaded with cheese, flavorful sauces, delivering an indulgent snack experience in every bite. The product is available in four globally inspired flavors: Italian Truffle, Korean Heat, Mexican Sizzle, and Lebanese Shawarma, offering consumers a variety of bold and contemporary taste experiences.
Commenting on the launch, Chella Pandyan, chief growth and marketing officer, Domino’s India, said, “As snacking becomes an increasingly important part of youth culture and everyday consumption, consumers are looking for options that deliver both indulgence and convenience. With Dominoid we are entering this space with a distinctive offering that combines our core equity of cheese-based indulgence with the convenience that today’s young consumers seek. This launch marks an important step in expanding our menu portfolio and strengthening our relevance across snacking occasions.”
The launch is supported by a new TVC campaign that introduces Dominoid as Domino’s newest seriously cheese-loaded snack, bringing the product’s indulgent appeal to life. Available at an introductory price of ₹119 for the vegetarian variant and ₹149 for the non-vegetarian variant, Dominoid is now available across Domino’s stores and on the Domino’s app across India.
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Naresh Khanna – 10 February 2025
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