Food & Drinks Malaysia by SIAL is a growing food and beverage exhibition in Malaysia and around the region, providing a focused platform for the industry towards market entry to the gateway of Asia’s food capital, Malaysia.
This third edition explores opportunities in the food & beverage sectors, seafood & fishery, halal foods and food & beverage technology with a special feature in spice & condiments as well as alternative proteins.
Spanning 12,000sqm of premium space at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur, Food & Drinks Malaysia by SIAL 2025 will feature participation from leading global and local businesses in the food & beverage sub-sectors. The exhibition will have eight sectoral focuses, dedicated state & international pavilions and thematic exhibits that provide a glimpse of the future of food.
Participating in the show offers exhibitors the opportunity to explore business ventures, network, and forge partnerships with Malaysian and international businesses, investors, and government agencies, capitalizing on ASEAN’s vibrant F&B market and economic potential.
More than 400 exhibitors and 18,000+ business visitors from 25 countries are expected to attend. Last year, more than 12,000 visitors attended the fair, which hosted 300+ international and local buyers
Malaysia market
Malaysian cuisine is heavily influenced by other cuisines from Southeast Asian countries, such as Indonesian, Indian, Thai, and Chinese. These influences resulted in the exotic flavors, with a unique combination of sweet, sour, and spicy tastes. The Malaysia food market is estimated at US$58.19 billion in 2024. The market’s largest segment is meat with a market volume of US$15.19 bilion in 2024.
Malaysia is highly dependent on imports for food security (70%), even as it is a net agricultural exporter (highly concentrated in palm oil and rubber). Malay consumers tend to increase their consumption of rice more than higher-value (meat and fish) and functional (vegetables and fruits) foods. Malay consumers are found to be very sensitive to the own-price of most of the food products, especially rice.
Malaysia’s total food imports touched US$ 21.5 Billion in 2023, including oils & fats, cereals such as corn maize rice, chocolate and confectionery, meat and fish items, etc. The major suppliers to the country include Indonesia, China, Thailand, India and Argentina.
India’s share in the Malaysian food imports is approximately 8%. Major items supplied by India include meat, rice, fats and oil, tea coffee spices, processed food preparations, confectionery.
That apart Indian food processing and packaging technology too has great scope in the Malaysian markets, especially edible oil processing, milling, refining and packaging technologies.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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