
Bisleri, India’s leading packaged drinking water, has partnered with the highly anticipated action-thriller film Leo, starring Thalapathy Vijay. The partnership will see Bisleri limited-edition packs featuring the iconic ‘Leo’ coin. These limited-edition packs will be made available in 500ml, 1 ltr and 2ltr SKUs, catering to the discerning tastes of consumers across Tamil Nadu and Kerala.
Commenting on the collaboration, Tushar Malhotra, Head of marketing, Bisleri International, said, “We are thrilled to announce our partnership with Leo, our 11th limited-edition pack in the span of a year that connects with our consumers. These movies are a celebration of our rich cultural heritage that plays a big part in our consumers everyday life.”
Lalit Kumar of Seven Screen Studio, said, “We are thrilled to partner with Bisleri, a brand whose values seamlessly align with our movie’s narrative. The collaboration injects a fresh and innovative dimension into our film’s promotional efforts, igniting excitement among fervent movie lovers.”
The limited-edition packs will be accessible across 40,000 retail outlets, encompassing both traditional and modern trade stores in Tamil Nadu and Kerala. Additionally, the special packs will be conveniently available on the Bisleri @Doorstep App for the utmost convenience of our valued customers.
With a legacy of over 50 years, Bisleri International is the largest premium beverage businesses in India. Bisleri has a strong presence with 128 operational plants and a distribution network of over 6,000 distributors and 7,500 distribution trucks across India and neighboring countries.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now