Bisleri, India’s leading packaged drinking water, has partnered with the highly anticipated action-thriller film Leo, starring Thalapathy Vijay. The partnership will see Bisleri limited-edition packs featuring the iconic ‘Leo’ coin. These limited-edition packs will be made available in 500ml, 1 ltr and 2ltr SKUs, catering to the discerning tastes of consumers across Tamil Nadu and Kerala.
Commenting on the collaboration, Tushar Malhotra, Head of marketing, Bisleri International, said, “We are thrilled to announce our partnership with Leo, our 11th limited-edition pack in the span of a year that connects with our consumers. These movies are a celebration of our rich cultural heritage that plays a big part in our consumers everyday life.”
Lalit Kumar of Seven Screen Studio, said, “We are thrilled to partner with Bisleri, a brand whose values seamlessly align with our movie’s narrative. The collaboration injects a fresh and innovative dimension into our film’s promotional efforts, igniting excitement among fervent movie lovers.”
The limited-edition packs will be accessible across 40,000 retail outlets, encompassing both traditional and modern trade stores in Tamil Nadu and Kerala. Additionally, the special packs will be conveniently available on the Bisleri @Doorstep App for the utmost convenience of our valued customers.
With a legacy of over 50 years, Bisleri International is the largest premium beverage businesses in India. Bisleri has a strong presence with 128 operational plants and a distribution network of over 6,000 distributors and 7,500 distribution trucks across India and neighboring countries.