Samaaru – A farmer-centric agri value chain services platform

Agri finance & value chain services with a technology-led open ecosystem model

Samaaru is a farmer-centric agri value chain services platform on a mission to make famers in India prosperous and successful, thereby making agriculture a desirable occupation. Photo - Darpan Sharma on Unsplash

Together with leaders from agri finance and technology industries, Pioneering Ventures has launched Samaaru. This innovative tech-enabled service provider empowers small-scale farmers and rural entrepreneurs with farm advisory, supply chain services, market access, and affordable finance (via lending institutions).

A farmer-centric agri finance and value chain services platform

The Indo-Swiss agricultural platform Pioneering Ventures is delighted to announce the launch of Samaaru, a farmer-centric agri finance and value chain services platform co-created with accomplished agri finance and technology industry leaders. The company recently started operations in West and South India, providing a closely integrated range of services across the food value chain.

Michael Andrade, co-founder, managing director, and chief executive officer of Samaaru, said, “We are on a mission to make farmers prosperous and successful, thereby making farming a desirable occupation. With a combination of hi-tech and hi-touch, Samaaru offers farm advisory, warehousing and market access to small-holder farmers and our value chain partners together with affordable finance via our partners. We are setting up a tech-enabled open ecosystem business model and warmly welcome agri entrepreneurs, food companies, financial, technology and impact partners with a commitment to rural India.”

Michael elaborated, “We are delighted to launch Samaaru’s operations together with our highly accomplished leadership team, which brings together deep experience and capabilities in technology, finance and agribusiness.”

Sandeep Raju, co-founder and director, further emphasized, “Michael’s pioneering work in this sector has been truly inspirational for all of us to prepare Samaaru’s launch over the last year. We have set up a technology foundation and roadmap to enable financial, farm and value chain innovation at scale during this time. Our investments in building a farm-to-offtake Samaaru stack for dairy, crops and finance are de-risked by deep sectoral expertise and a robust demand book.”

Ron Pal, founder, and chairman at Pioneering Ventures underlined the venture’s transformative potential, “Samaaru uniquely addresses one of the largest under-served rural markets in the world. The unfulfilled needs of over a hundred million small-holder farmer families offer a tremendous market and impact opportunity that can be addressed efficiently at scale. With Francisco Fernandez, Co-founder at Pioneering Ventures, we have one of the world’s most visionary and experienced fintech entrepreneurs in this field on board. Especially in the context of recent policy reforms, we look forward to moving the needle on this sector, delivering affordable finance and sustainable incomes for the farming community.”


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