Four Leaf Clover Agro, an agri solutions company, is getting into a strategic partnership with the government of Uttar Pradesh (UP) for a transformative initiative aimed at diversifying crop cultivation.
The project was unveiled at the IIA Bhawan in Lucknow under the chairmanship of Manoj Kumar Singh, agriculture production commissioner cum Infrastructure and Industrial development commissioner and additional chief secretary, Uttar Pradesh in the presence of KV Raju, economic advisor to the chief minister of UP.
The project, supported by IFC’s India Agtech Advisory Project (IAAP), aims to shift 100,000 acres from summer paddy to spring maize across six districts in Western UP: Amroha, Bareilly, Bulandshahr, Moradabad, Rampur, and Sambhal. Spanning a timeline of three to five years, its overarching goal is to elevate farmer incomes and preserve vital natural resources.
Manoj Kumar Singh said: “This initiative marks a significant milestone in agricultural sustainability and socio-economic development in Western Uttar Pradesh. We are extremely delighted to have Gram Unnati as a valuable partner for a critical project that will lay the groundwork for a transformative journey toward sustainable agriculture. This project will showcase the potential for socio-economic progress through innovative crop diversification and will reap financial benefits for a number of farmers in these six districts of Uttar Pradesh.”
The primary objectives are to significantly enhance farmer incomes by 15% to 25% and to conserve crucial natural resources, including reducing water usage for irrigation by an impressive 60% to 80%.
Aneesh Jain, CEO & Founder, Gram Unnati said: “We are greatly honored today to see the fruits of months of effort of fostering collaboration among a wide range of stakeholders come to life. Our commitment is to cultivate synergies among stakeholders, crafting a model that not only bolsters farmer prosperity but also champions environmental preservation. Facilitating partnerships between the government, maize processors, input suppliers, and other essential actors in the agricultural ecosystem is crucial for the project’s success.”
At the event, discussions revolved around a strategic road map aimed at transitioning the specified acreage to maize cultivation. Pertinent stakeholders, including farmers, maize processors, input suppliers, service providers, and others, actively participated, aligning their interests with the project’s objectives.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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