Aptar Food + Beverage, a global leader in dispensing solutions for more than 30 years, has announced Rocket’s launch, its next-generation sport cap. Aptar said Rocket sport cap offers visual consumer safety through a yellow-colored band that indicates whether the packaging has been opened on store shelves or at home. This solution redefines beverage packaging safety standards as the first one to provide a visual and intuitive non-detachable tamper evidence indicator.
“Aptar is dedicated to creating solutions based directly on consumer feedback,” Augustin De Tilly, global business development director beverage, said. “Rocket was born from consumer insights to offer visual safety that provides reassurance, in addition to an improved drinking experience that brings the comfort and convenience consumers value.”
In addition to its visible safety, Rocket offers safety to consumers with its “no-dust”, double-wall lid design that protects the spout from external contaminants, in addition to being designed to adhere to child safety standards (BSDA & EN 71*). A large finger recess and audible closing “click” sound makes opening and closing Rocket easy and reassuring to the consumers.
De Tilly said Rocket’s design and functionality enhance what consumers and brands expect from a sport cap. For example, while most caps open at a 110-degree angle, Rocket’s hinge technology offers a 180-degree angle. The hinge functionality also ensures the elimination of a lid spring-back effect. Altogether, Rocket provides a wider opening and a more comfortable drinking experience.
“Our goal was to develop a cap that met consumer expectations in terms of safety and comfort of drinking, while also addressing the increasing demand for sustainable packaging,” De Tilly said. “Consumer and brand product standards are always evolving, and Rocket was created to stay at the forefront of these changes.”
With Rocket, Aptar continues to focus on meeting new sustainability standards and targets. The tamper-evident band is tethered to the bottle with the Stay-With system, which keeps the closure attached to the bottle through its lifecycle, increasing the likelihood of the closure being collected sent through the recycling stream with the container. Rocket complies with upcoming regulations, including the single-use plastic (SUP) directive proposal in Europe.
Aptar Food and Beverage is a part of AptarGroup and a leader in a broad range of food protection and proprietary active packaging systems for seafood and fresh-cut fruits and vegetables. The company is headquartered in Crystal Lake, Illinois and has 14,000 employees in 20 countries, including India (with manufacturing plants at Mumbai and Hyderabad).