Godrej Group’s flagship property – Vikhroli Cucina, is hosting a conversation series titled – Rise of The Culinary Explorer. Given that seven out of the ten trends predicted by the Godrej Food Trends Report -2020 saw acceleration during the lockdown, the series will bring together thought leaders, chefs, food influencers from across the country for a mid-year review.
Vikhroli Cucina is a platform for food brands, writers, chefs, influencers, bloggers, food lovers and others to engage, network and collaborate.
The conversations will be in two parts
The first segment will be a series of one-on-one Instagram LIVE conversations on the Vikhroli Cucina Instagram handle (@Vikhrolicucina) from 14 to 18 September. The second segment will be a series of curated panel discussions on Zoom from 21 September onwards. This series will feature thought leaders from across the food industry.
Sujit Patil, vice president and head corporate Brand and Communications Godrej Industries and Associate Companies, said, “The Godrej Food Trends Report – 2020, predicted Ghar-ka-khana to top the chart. The pandemic has disrupted the out-of-home consumption for the food industry. However, the renewed interest in Ghar-ka-khana also brought to the fore and accelerated new opportunities such as the emergence of neighborhood foodpreneur, commitment to mindful eating and more. The report has truly become a ready reckoner for the food industry. This mid-year conversations will set the stage for next year’s report. I eagerly await to see what the experts predict for next year.”
Rushina Munshaw Ghildiyal, survey designer, The Godrej Food Trends Report 2020, said, “This pandemic has caused a paradigm shift in the global food industry. When we launched GFTR 2020 in February this year, nobody could have imagined a crisis like this could wreak havoc on global health, economy, and industry just weeks after! As curator of the annual Godrej Food Trend Report, I have been watching trends with mixed feelings.”
“Dismay at the restaurant industry’s state as it grapples with staying afloat, and tempered relief to see some aspects of the food industry registering healthy growth. But just like history has shown that crisis can cause havoc, it has also shown that it can lead to positives. And as I begin work on the Godrej Food Trend Report for 2021, it’s clear that a new order of things is here, and we need to embrace it. Team GFTR has curated a series of conversations to deliberate on how trends have played out in the last few months and collectively reflect on how we need to and can reinvent ourselves and our businesses to create our space in the new order.”
The Godrej Food Trend Report is a kind initiative that reaches out to thought leaders across verticals in the Indian food industry, collects quantitative and qualitative inputs that are then collated, analyzed, and distilled into trends that will prevail the forthcoming year. Over 150 experts and thought leaders, including celebrity chefs, home chefs, professional chefs, food bloggers, health professionals, media professionals, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and many more, shared insights about their respective areas of expertise for the Godrej Food Trends Report 2020.
Godrej Group is well ensconced in the food industry through various brands such as Godrej Real Good Chicken, Godrej Vegoils, Godrej Protekt, Godrej Jersey, Cartini Knives, and more. The Godrej Food Trends Report has been one of the strategic initiatives under its owned media platform – Vikhroli Cucina. It enables Godrej to catalyze engagement and build a community of advocates in the food industry. Vikhroli Cucina has now transformed into a publishing platform where all food enthusiasts can network, engage, and collaborate.
The Godrej Food Trends 2020 Report promises to be an essential addition to every food professional’s reading list. The report can be downloaded here.