Marking the completion of a decade of sustainability reporting, Coca-Cola India released its sustainability update for the year 2019-20. In line with the company’s principle of ‘building sustainable communities as foundations for sustainable businesses’, the sustainability report showcases Coca-Cola’s commitment towards its purpose to ‘Refresh the world and make a difference’. It is testimony to the positive impact that the Company endeavors to make towards the society.
Commenting on the release of the sustainability update 2019-20, Ishteyaque Amjad, vice president, Public Affairs, Communications & Sustainability said, “Our purpose of refreshing the world and making a difference has guided us well all throughout, by keeping the company on course of creating loved brands and doing business sustainably. This approach was further enhanced in wake of the Covid-19 pandemic, during which the company took prudent decisions and steadfast interventions to help its compatriots and communities face unprecedented challenges.
Since the past one decade we have been publishing our Sustainability Update, to transparently highlight the initiatives undertaken by us via multiple partnerships and stakeholder engagements, also to convey the impact created with their collaboration. Our consistent efforts are in line with the United Nations’ Sustainable Development Goals (SDGs) and we truly believe that no-one should be left behind.”
Covid 19 relief
To help affected communities in need, Coca-Cola India contributed Rs 100 crore towards extending safety feeding and meeting the affected’s hydration needs. In addition, augmenting the health infrastructure of the country to support fellow citizens combat the disease.
World Without Waste
Launched in 2018, The Coca-Cola Company’s global initiative ‘World Without Waste’ (WWW), aimed at reducing plastic footprint, has achieved significant milestones in 2019-20. Towards its commitment to making the world litter free by 2030, it has made critical developments in India across its three key strategic pillars – Design, Collect, and Partner. Through continuous design innovations and light-weighting, we move towards making our packaging 100% recyclable globally by 2025.
Over the years, the company initiated strategic multi-stakeholder partnerships focusing on waste collection and recycling through the institutionalization of Karo Sambhav, a Producer Responsibility Organization (PRO), the establishment of Material Recovery Facilities (MRFs) or Swachhta Kendras to strengthen the collection ecosystem. Additionally, interventions to scale up WWW initiatives across citizenship movements for behavioral change like Date with Ocean, Support My School, Alag Karo have been implemented successfully across India. To ensure social security and dignity for waste workers, the company has initiated partnerships for waste workers’ socio-economic upliftment, capacity building, and access to social protection schemes.
Fruit circular economy
In the sustainability update 2019-20, the company has reiterated its commitment towards doubling farmer incomes by promoting sustainable agriculture through meaningful Unnati interventions under its ‘Fruit Circular Economy‘ initiative. Unnati Mango Orange and Apple’s positive response has benefitted over one lakh farmers thus far and furthered into newer fruit varieties of Litchi and Grapes. The company is on track with its commitment to infuse US$ 1.7 billion (approximately Rs 12,500 crore) along with partners to enhance India’s agri–ecosystem and benefit 2,00,000 farmers by 2022. This will continue to create a healthy local juice portfolio and concentrated supply chain with successful and thriving farming communities and ecosystems.
Water Stewardship
The Coca-Cola company has continued to focus on its three-pronged water strategy – Reduce, Replenish & Reuse. The company has shown significant improvements in its Water Use Ratio (WUR) by reducing it to almost half, from 2.89 liters of water used per liter of beverage in 2009 to 1.74 liters used in 2019. Its restoration and replenishment efforts have created a combined water replenishment potential of 25.1 billion liters along with its bottling units and the Coca-Cola India Foundation (CCIF/Anandana). Anandana has implemented 150+ water conservation projects across 600+ villages, benefitting 8,00,000+ community members over the last decade.
With its futuristic approach, the company has resolved to continue tending to its people and communities. Committing itself to the goal of ‘no one will be left behind’ drafted in the 2030 Agenda for Sustainable Development, also extending its support further towards empowering women, youth, and children with a host of initiatives.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now