With a rise in the vegetarian and vegan lifestyle trends, consumers are increasingly looking for meat alternatives. Not only do they want these alternatives to be delicious and healthy, but they also want them to have the same texture and bite as real meat. This is where German family owned company JRS and its broad portfolio of Vitacel And Vivapur meat alternative fibers can offer solutions.
Cohesion with Vivapur MC
Vapor MC is a key ingredient in producing meat alternatives and the first choice for vegan patties and numerous vegan sausage products, says JRS. The heat reversible gelation of Vivapur MC results in better water retention, sustained juicy mouthfeel, and good shape stability while also reducing cooking losses. Under cold conditions, Vivapur MC works as a binder and an emulsifier of water or oil mixtures.
Binding solutions with Vivapur Alginates
Alginates are established gelling agents suitable for reconstituted vegetable products such as onion rings, pimento fillings in olives, and vegan sausage casings. Vapor Alginates enable gelation under cold conditions, provide good shape control of vegan sausage products under hot and cold conditions, and perfect texturizing agents where temperature-independent form stability is required.
Fast development with Vivapur MBV, MGV
Vapor MBV and MGV product lines are dedicated functional systems that are excellent for boiled and minced meat alternatives. Vapor products claim to offer a convenient all in one texturizing concept that reduces product development time and speeds up the time from product concept to market launch.
JRS said these texturizing solutions provide a perfect and standardized consistency for fast and reliable manufacturing and high consumer acceptance due to authentic mouthfeel and succulence.
Vivapur fat replacers
Vegetable fat provides succulence and a pleasant mouthfeel to meat substitutes but is also high in calories. According to JRS, Vivapur fat replacers are easy to use in a cold production system using only a bowl chopper. Their ability to combine water and oil provides a better solution to imitate the organoleptic properties of fat while also offering healthy alternatives of calorie reduction in either a partial plant oil or fat replacement in the protein emulsion.
Follow the fiber trend with Vitacel dietary fiber

The Vital dietary fiber portfolio offers a wide variety of clean and natural label solutions for fiber enrichment and calorie reduction. JRS claims, in particular, the highly purified and standardized JRS fiber concentrates, Vitacel HF oat fibers, and WF wheat fibers, make it possible to achieve nutrition claims such as “source of fiber” and “high in fiber” without compromising taste or consumer acceptance.
Founded in 1878 with the acquisition of an oil and grain mill has developed into one of the world’s leading groups of companies involved in organic fibers. Headquartered in the countryside of Swabia in Germany, the company has a mentality and activities that are internationally oriented.
At the JRS Food Technology and Nutrition Center, its meat technologists provide comprehensive application and development support, whether it be involved from initial concept, development phase, or market launch.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now