With support from SIG, Nestlé Vietnam is expanding its popular range of Milo malted milk with Milo Breakfast and MILO Classic. And with this broader range, the food and beverage giant hopes to satisfy teenagers and young adults on the lookout for innovative on-the-go drinks that are both nutritious and relevant to their lifestyles.
Milo Breakfast drink is made from milk, protomalt and three types of cereals, including oat, wheat and rice, with a balance of protein, carbohydrates, fats and fiber. According to the company, due to its good taste, reduced sugar content and on-trend packaging, Milo Breakfast is the ideal morning energy fuel for teenagers. Meanwhile, Milo Classic is also made from milk and protomalt, with added protein and calcium, providing a sustained energy boost during break times.
SIG offers end-to-end combismile filling solution
By taking advantage of SIG’s end-to-end combismile filling solution, with built-in drinksplus technology, Nestlé Vietnam is ready to stay on top of a rapidly emerging economy and deliver new and exciting products to consumers.
“In a world of ever-changing and individual consumer needs, beverage packaging needs to fit into consumers’ lifestyles while catering to their changing demands and tastes. Combismile is an attractive pack that doesn’t sacrifice on quality, resulting in greater product novelty and differentiation on retail shelves while opening up new opportunities in a premiumized world,” says Lawrence Fok, president and general manager Asia Pacific at SIG.
According to the press release, with the growing interest in fusion drinks, Nestlé Vietnam had been searching for an opportunity to capitalize on the trend for value-added beverages. They chose to launch a unique product able to attract young consumers while fitting neatly into their lifestyles – as a consequence, further strengthening the well-loved Milo brand.
With its claimed innovative design, combismile fulfills the demand for mobile, healthy and individual food and beverage experiences. Curved, modern shape and easy-grip corners maximize drinking comfort, while a resealable single-action spout allows consumers to take their drinks with them wherever they go.
“Combismile is the best choice for winning over the hearts of our teenage audience. The packaging is highly suitable for value-added products, but its round corners can be easily picked up and carried about. Add in the combiGo closure for easy opening and closing, and you have a product that will, without a doubt, stand out on supermarket shelves.” Says Ali Abbas, Dairy business director of Nestlé Vietnam.
Benefits of combismile
Available in a number of sizes, from 180ml to 350ml servings, combismile allows producers to target a variety of consumers. The innovative on-the-go carton pack is designed to hold a wide range of beverage products, including functional and still water drinks, ready-to-drink teas and coffees, drinking milk snacks and plant-based dairy alternatives, while also offering unrivaled flexibility.
In addition, the new combismile packs offered by Nestlé Vietnam carry the FSC (Forest Stewardship Council) label confirming that wood from FSC-certified, responsibly managed forests and other controlled sources is used for the manufacture of the unprocessed cardboard. An FSC label enables SIG customers to show consumers that they take their environmental and social responsibilities seriously.