Gurgaon-based Northside’s stand near the tea-related and Tea Board stands at the Indusfood exhibition, attracted several serious visitors amongst mid-size food and beverage companies looking to expand their product offerings and market reach. Led by Vidur Vyas, who has over 25 years of experience in brand building, the company has already incubated more than 40 ventures. It says it can help manufacturers identify opportunities, position their brand, develop creative assets, and take ideas to product and market fitness.
Northside’s proven brand growth capabilities are a mix of innovative strategizing, advanced data analytics, and creative execution, based on deep market expertise. The data team identifies innovation opportunities by looking at purchase data analytics using advanced software and technology solutions. Data on specific customer segments, consumption spaces, demand spaces, and demand attributes is complemented by qualitative techniques. This approach uncovers opportunities that drive innovation and revenue growth.
The Gurgaon-based company also brings together marketing inputs that can sometimes be challenging to assemble and manage for smaller companies confronting fast growth opportunities. Its team of award-winning creative directors, designers, and strategy experts can help craft compelling brand logos, innovative packaging concepts, and impactful communication in both static and video formats. Various end-to-end services are also offered and the company can be reached at www.northside.co.in.
The spate of food exhibitions across the country has provided face-to-face opportunities for producers of ingredients and products to meet with buyers. While these direct marketing and trading opportunities bring a rush of blood to some exhibitors and occasionally actual discussions and deals are initiated, the food and beverage industry can only grow meaningfully with a structured and strategic approach. Where do your assets and ideas fit into the overall market demands? What is the fine-tuning in product mix, branding, distribution, and adjacencies that a manufacturer needs for its next steps?
At the Indusfood exhibition in Greater Noida, there was a good representation of intermediary, trading, service, and consulting companies from several regions and continents that can move the marketing, trading, distribution, and branding of food producers in the right direction. It brought visitors and exhibitors an opportunity to meet with companies with a track record in professional services and consultancy.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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