Recognizing the growing influence of digital content in shaping food trends and dining choices, Swiggy recently organized India’s first-ever Swiggy Creator Con, in New Delhi. Set against the backdrop of Mehrauli, near Qutub Minar, the event brought together over 700 prominent food and lifestyle influencers, industry experts and culinary talents to connect, share ideas, and discuss the future of food culture in India.
Swiggy Creator Con 2024 marks a significant milestone in the Indian food landscape, setting a new standard for how brands, creators, and consumers interact within the food ecosystem. It served as a dynamic networking hub, bringing influencers, chefs, and restaurant brands together to share ideas, experiences, aspirations and future trends.
With food discovery increasingly happening through digital content on platforms like Instagram, the interdependence among influencers, chefs, restaurant brands, and platforms like Swiggy has grown immensely. The attendees explored how Swiggy’s platform can support and empower food brands and content creators while embracing India’s ever-evolving food culture. The event was a blend of learning and celebration with insightful discussions, engaging masterclasses, interactive sessions and live performances.
Kicking off the evening, Swiggy food marketplace CEO, Rohit Kapoor, said, “Everyone is a creator today. I am, my daughter is, you are. Creators in the food world are just a bit hatke though. They live to eat as much as they live to create. The Swiggy Creator Con gets our creator family together, helps them learn from each other, and express themselves. For me personally, it was fun to meet the extended fam, we’ll all grow together as a community and learn from this experience.”
The highlight of Swiggy Creator Con was a panel discussion, Beyond the Plate – Interdependencies of the Modern Food Ecosystem, featuring celebrated names such as Farah Khan, Pooja Dhingra, Rocky Singh, and Karan Tanna. Together, they shared unique perspectives on the evolving intersections of food, culture, and digital influence, sparking lively conversations that resonated with the audience.
Apart from thought-provoking discussions, Swiggy Creator Con 2024 offered a celebration of music and laughter, with Hindi-Sufi artist Madhur Sharma captivating the audience, along with lively DJ sets and comical crowd engagement activities that added a layer of fun to the event’s enriching atmosphere.
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Naresh Khanna – 10 February 2025
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