Prinova will focus on consumers’ everyday health and wellness needs at Vitafoods Europe (5-7 May 2026 in Barcelona), as it showcases a range of new whole body wellness concepts.
The leading supplier of functional ingredients and manufacturing solutions will highlight its capabilities in categories including sports nutrition, gut health and women’s health. New concepts on show at the Prinova stand (3C104) will include:
- An Everyday Radiance beverage targeting longevity and women’s health. Flavoured with maracuja and pineapple, it includes marine collagen and bioactive minerals from the Aquamin range. This balanced blend brings a ‘beauty from within’ concept into an everyday wellness format.
- An Everyday Harmony gut health beverage with a ginger lime mojito flavour featuring prebiotic plant fibres enhanced with vitamins D, B6 and B12. This refreshing functional drink is the perfect addition to daily routines to support digestive health and immunity.
- An Everyday Protein beverage based on clear pea protein and flavoured with dragon fruit and kiwi. The crisp, juice-like drink is ideal for post-workout recovery, and for consumers seeking a plant-based solution to boost their daily protein intake.
Prinova will also highlight its branded products, including clinically supported ingredient Citrapeak, a 100% soluble form of hesperidin to unlock your pre-workout pump.
James Street, global marketing director at Prinova, said, “Consumers no longer compartmentalise health and wellness, but incorporate them into their daily lives. Whether it’s maintaining gut health, sharpening cognitive wellbeing, or upping daily protein intake, the key is making it as easy as possible for people to achieve their wellness goals by combining high-quality functional ingredients that taste great in a convenient way. With these new concepts, we’re demonstrating what’s possible when you identify the trends, then work hand-in-hand with R&D and in partnership with customers to focus on the everyday consumer.”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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