ADM, a leading supplier of nutrition solutions for the global food and beverage industry, announced the launch of Arcon T textured pea proteins, Prolite MeatTEX textured wheat protein, and Prolite MeatXT non-textured wheat protein. These highly-functional protein solutions improve meat alternatives’ texture and density and are particularly useful for achieving consumer-preferred, meat-like texture.
“The key to winning over consumers with plant proteins is fine-tuning the product for optimal sensory appeal. It is essential to get aspects like taste and texture just right,” said Jacquelyn Schuh, product marketing director for alternative proteins. “ADM is the only company offering a full portfolio of textured soy, wheat and pea proteins which unlocks a virtually limitless range of possibilities for creating exciting new products in the plant protein space.”
ADM‘s OutsideVoice Protein Segmentation Study found that the top factor motivating consumers in the plant-based category is health and nutrition. At the same time, unsatisfactory taste and texture are the top frustrations with the category. ADM’s textured pea and wheat proteins make it easier to overcome this barrier by creating better-tasting products with improved texture and color.
Wheat Proteins
Prolite MeatTEX textured wheat protein and its non-textured counterpart, Prolite MeatXT wheat protein, contribute meat-like texture to meat and seafood alternative products. With clean taste and a blank-slate color base, these highly-functional proteins offer water absorption and hydration speeds that enhance processing efficiency and reliability.
Pea Proteins
Arcon T textured pea proteins deliver improved hydration properties and can offer a higher PDCAAS score than other pea proteins on the market. With minimized off notes and light color, these proteins are ideal for meat alternatives. These products do not require allergen statements, so they are perfectly suited for allergen-free products.
ADM offers two forms of Arcon T textured pea protein — one which is a blend of pea protein and chickpeas; and another which blends pea protein with navy beans. Acron T textured pea protein joins the portfolio alongside ADM’s ProFam pea protein powder, launched in 2019.
Since inventing textured vegetable protein in 1965, ADM has remained at the forefront of innovation in the plant protein market. Today, we offer a full range of ingredients, unmatched market insight, and leading formulation know-how to give our customers an edge. Learn more about ADM’s nutrition solutions by visiting www.adm.com.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
