Joana Gomes, marketing manager at SwissDeCode, says milk is considered one of the most adulterated products globally and there is a need to address consumer concerns about fraudulent products. “Some examples of adulteration include dilution with water or vegetable fats, the addition of chemical substances, or blending in milk from other species. This is done mostly for economic gain, but is deceiving and potentially harmful to consumers.”
“Consumer trust has always been crucial to legitimate food businesses. However, many companies, and consequently consumer trust, are negatively affected by the inefficiency of current testing methods. SwissDeCode improves the testing and certification processes and helps companies promote this to consumers,” she added.
SwissDeCode’s solution is that a consumer can scan a QR code on the packaging and be able to see when, where, and by whom the contents were tested for authenticity, allergens or quality. Companies registered with the A2 INSIDE Label commit to ensuringtheir products have been tested and benefit from promotional materials and discounted test kits.
Without clear regulations and standards for producing A2 milk, companies are looking for solutions that can help validate the quality of their products. SwissDeCode has developed the DNAFoil A2 Family of Tests which are rapid, on-site DNA tests for A2 cows and A2 milk available to both farmers and dairy processors.
Customers who purchase and conduct the Tests can apply to receive exclusive access to the new label. Batches of milk that tested negative for the presence of the A1 beta-casein can bear the A2 INSIDE Label. When scanned, this code leads the consumer to a dedicated website explaining the concept of A2 milk and the testing process that cows and milk went through to receive the label.
In addition, SwissDeCode will coordinate promotional campaigns with the members of the program, so they can demonstrate their commitment to providing authentic products, increasing credibility, trust and brand recognition.
“Since our testing solutions cover different parts of the food industry, we may create similar labels for other areas besides dairy,” Gomes added. Several companies already demonstrated their interest in being part of the program and displaying the new label on their packaging, including one of the world’s top dairy producers.
By granting a quick identification of tested A2 milk products, this label facilitates the decision-making process for consumers and boosts their trust in the brand the company believes.
Dairy companies worldwide are motivated to produce A2 milk to respond to the consumer demand for a perceived healthier alternative to conventional dairy. As the interest in A2 milk grows, the milk industry faces an increasing need for proving the authenticity of the products they are offering.