Arla Foods Ingredients is highlighting the potential of micellar casein isolate (MCI) to address the growing demand for high-quality ingredients for medical nutrition.
Rich in native protein, MCI is extracted from milk using gentle processing. Arla Foods Ingredients’ Lacprodan MicelPure portfolio already includes a range of MCI solutions that are relevant for medical nutrition. It is now being expanded with the launch of new Lacprodan MicelPure Medical, which is designed to meet the specific requirements of the category.
Malnutrition is a key driver of innovation in the global medical nutrition market, which is forecast to grow by 5% year-on-year to 2027 (CAGR 2024-2027). Between 2019 and 2024, 30% of global oral nutrition supplements (ONS) and 52% of tube-feed product launches made a malnutrition claim.
Worldwide, an estimated 20-70% of cancer patients, and 30-70% of older patients, are undernourished, with an associated decline in quality of life and increased rate of mortality. However, research has shown that half of patients recommended a medical nutrition plan struggle to complete it, with key reasons including unpleasant texture and taste.
Lacprodan MicelPure ingredients offer outstanding functionality, a milky, neutral taste that enables easy pairing with a wide range of flavors, and the low viscosity that patients prefer – even at high protein concentrations. Other benefits include unrivalled heat stability and process flexibility. This allows manufacturers to create high-protein products using direct or indirect UHT treatment, enabling ambient formats and a wide range of packaging options.
The latest addition to the range is Lacprodan MicelPure Medical, which has an adjusted mineral profile to meet specific requirements and recommendations for medical nutrition. Thanks to an improved extraction process, it also offers a higher microbiological grade than the other MCI ingredients in the range. All the ingredients in the portfolio are low in lactose and fat.
Mads Dyrvig, head of sales development, specialized nutrition at Arla Foods Ingredients, said, “Our Lacprodan MicelPure solutions are a great match for medical nutrition products that target protein malnutrition. Meeting patient needs for high protein content and quality, great taste and texture, and a wider variety of formats can enhance compliance with medical nutrition, helping to improve recovery and quality of life. Lacprodan MicelPure offers great functionality and processing versatility, opening up exciting opportunities for product innovation in a fast-growing market.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
