The global baked chips market is valued at US$ 33.8 billion in 2023 and is expected to reach US$ 66.6 billion by 2033.
The growth of the baked chips market is expanding rapidly as a result of several variables, including the availability of preferred snacks easily, changing lifestyles, and the adoption of healthy snack products. All these variables are having an impact on consumer purchasing behavior and dietary choices, which in turn is leading to an increase in the acceptability of baked snack products.
The growing consumption of healthy snacks among the working population worldwide is another factor boosting the demand for baked chips because they help to regulate the body’s metabolism and reduce hunger between meals. The growing demand for low-calorie foods among consumers and their willingness to spend more for them are also driving sales of baked chips
Why is Demand for Baked Chips Rising Swiftly Worldwide?
According to the report, people prefer baked chips to deep-fried ones in search of healthier options. Consumers are purchasing baked chips due to health consciousness and seeking nutritious snacks with the addition of functional ingredients including fibers, nutrients, and antioxidants in diets. The major competitors are therefore producing chips in a baked form that is low in calories, low in saturated fats, and additive-free when using natural or organic substances.
With 50% less fat than its previous potato chips, BlueBird introduced oven-baked potato chips in three varieties in November 2020. The flavors are sea salt, roast chicken & thyme, and sour cream & chives.
Competitive Landscape
The Kelloggs Company, Hippie Snacks, Bare Snacks, The Campbell Soup Company, PepsiCo Inc., and Intersnack Foods GmbH are some of the key players in the baked chips market. To meet the growing demand for baked chips products, leading companies in the baked chips market are introducing chips made from various fruits and with new flavors.
- Bare Baked launched its brand new pineapple-baked chip product in June 2022.
Snack food producers such as Pepsico and Brewer’s Foods are introducing all-natural flavors and substances into their baked potato chip products as well as coming up with creative combinations such as jalapenos, paprika, and sour cream, savory flavors to significantly impact the growing appeal of the baked chips, particularly among young people.
- BRB introduced popcorn-based chips in February 2022. Also, customers can order the product line from Amazon and the company’s D2C website.
- In June 2021, the pea-based snack company Peatos introduced tortilla-style chips in three flavors: zesty ranch, nacho cheese, and vegan fiery nacho. The goods were created as a more wholesome alternative to Doritos.
Key Segments of Baked Chips Industry Research:
By Source:
- Fruits
- Vegetables
- Grains
- Others
By Flavor:
- Salted
- Classic
- Barbecue
By Distribution Channel:
- Supermarkets/Hypermarkets
- Pharmacies/Drug Stores
- Online Stores
By End User:
- Households
- Restaurants & Cafes
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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Naresh Khanna – 10 February 2025
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