These are unprecedented times. But the key trends around health, conscious choices, convenience, and indulgent experiences are not going away. For the food industry, it means that the focus on innovation will increase as consumer perceptions and demand patterns shift, said Cargill.
According to Cargill, its customers are counting on the company more than ever for its technical support and new product inspiration. This is why teams at our European R&D Centre in Vilvoorde, Belgium continue to work hard on inspiring its customers with new product development concepts while safely managing lab capacity and learning how to connect with customers and colleagues virtually. With more than 2,100 R&D experts, customers rely on Cargill’s expertise to increase their speed to market worldwide.
“At Fi Connect, we are highlighting how our teams can combine their expertise to meet key consumer trends. Our content features a joint presentation from our cocoa and chocolate and edible oils businesses on successfully bringing our CremoFlex and FlexFillings solutions together for bakery and confectionery manufacturers. It showcases how Cargill’s extensive knowledge offers a combined in-house capability to deliver the optimal ingredients for your specific filling applications,” said Cargill.
Cargill serves food and beverage manufacturers, foodservice companies, and retailers with food ingredients and food applications. The company offers starches, sweeteners, texturizers, cocoa, chocolate, edible oils solutions, technical support, and new product inspiration. With more than 2,100 R&D experts, it claims to increase its customers’ speed to market worldwide.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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