Headquartered in Hørsholm, Denmark, Natural Colors is the leading developer and manufacturer of natural coloring ingredients, serving over 1,600 customers in the food and beverages (F&B) industry. The company is the global leader in the natural colorant industry in terms of innovation, application, formulation, product portfolio breadth, and geographical reach. The Natural Colors Division employs approximately 650 people and has grown organically by around 9% per annum during the past five years up to 2018-19.
Natural Colors’ products are made from all-natural fruit and vegetables, including sweet potatoes, grape skin, spirulina, carrots, and beetroots. The products are primarily used within F&B applications where the conversion from artificial to natural colorants is highest, such as dairy- and fruit preparations, confectionery, ice cream, prepared foods, and beverages.
Natural Colors’ underlying market is supported by favorable secular megatrends, such as increasing consumer awareness around health and the environment, the ongoing transition from synthetic components to natural ingredients, and growing demand for sustainable and plant-based food. The company’s solutions contribute to society and support several of the United Nations Sustainable Development Goals, including SDG 12 (Responsible Consumption and Production): via R&D into higher crop yields, use of renewable resources such as grape skin. SDG 13 (Climate Action): via a ‘Go Green’ project to make energy and CO2 improvements, using science-based targets.
EQT intends to build on the existing strategy of continued organic growth in current markets, focusing on the US and Asia. EQT will also support acquisitive expansion within the highly fragmented foods coloring market by utilizing the Natural Colors platform for industry consolidation, it said. Moreover, EQT plans to invest significantly in its organization and strengthen its digital infrastructure, sustainability capabilities, and supply chain setup. Natural Colors is expected to leverage EQT’s inhouse expertise within digitalization and sustainability, and EQT’s global advisory network, which possesses significant experience from developing strong ingredient companies.
Mauricio Graber, chief executive officer of Chr Hansen, commented, “The divestment of the Natural Colors Division completes the review part of our recently launched 2025 Strategy. Chr Hansen can now focus on fulfilling the ambition of becoming a pure-play, microbial and fermentation company with industry leading, profitable growth.”
“I am convinced EQT will be a great owner of the Natural Colors business which has a leading global position in the industry. During the process it has become clear that EQT showed the strongest conviction in the potential of the business, and the highest dedication to the future development of it. I want to thank all the employees of the Natural Colors business for their contribution to Chr Hansen over many years and wish them all the best in the future journey as an independent company.”
Mads Ditlevsen, partner at EQT Partners and Investment Advisor to EQT IX, commented, “We are immensely proud and humble of having been chosen as the future owner of Natural Colors. It is a high-quality and truly global business with a proud legacy of servicing customers all over the world for more than 100 years. We are highly impressed by the strong ESG profile, the high-quality organization and talented people we have met during this process, as well as the dedicated focus on food safety.”
“Natural Colors fits very well with EQT’s thematic investment criteria and is operating in two of EQT IX’s five prioritized sub-sectors within Industrial Technology. EQT’s ambition is to help the business achieve further growth both organically and through acquisitions.”
Klaus Bjerrum, executive vice president of Natural Colors Division, said, “I am very pleased to announce EQT as the new owner of Chr Hansen’s Natural Colors Division. EQT has acquired our great business (pending closing) to grow it organically and inorganically based on our capabilities and organization, and not least our leading market position. It is my conviction that this marks a new and exciting chapter for us, and I am excited to embark on this journey with EQT and all our talented employees around the world.”
The transaction is subject to customary conditions and regulatory approvals. It is expected to close in H1 2021. With this transaction, EQT IX is expected to be 15-20% invested, based on its target fund size.