Golden Grain Rice expands to major international markets

On track to export 500,000 MT in 2024

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Golden Grain Rice
Following the export of 375,000 tonnes of premium basmati rice in 2023, Golden Grain is poised to achieve 500,000 MT in exports for 2024. This substantial increase underscores the brand’s strategic market expansion and its ability to meet growing global demand. 

Golden Grain Rice, a brand synonymous with premium basmati quality, has expanded into some of the world’s most competitive international markets. As one of India’s largest rice exporters, Golden Grain has a presence across the United States, United Kingdom, United Arab Emirates, Europe, Russia, Georgia, Iraq, Iran, Africa, and Asia. 

Following the export of 375,000 tonnes of premium basmati rice in 2023, Golden Grain is poised to achieve 500,000 MT in exports for 2024. This substantial increase underscores the brand’s strategic market expansion and its ability to meet growing global demand. 

Over its 43-year history, the brand has cemented long-lasting relationships with distributors and buyers in key markets such as Europe, Georgia, Maldives, Nigeria, Kenya, USA, GCC  and beyond. “Our vision has always been global, and it’s incredibly rewarding to see Golden Grain becoming a staple in homes and restaurants across the world,” said Salil Bhatia, managing director of Golden Grain Rice. “We pride ourselves on not just exporting rice but exporting the heritage, craftsmanship, and trust that Indian agriculture is known for. The satisfaction of our customers worldwide is our greatest achievement, and we remain committed to setting new standards of quality, innovation, and service.”

Golden Grain has products such as Premium Basmati, Classic Basmati, Golden Sella, Supreme White Sella, and Traditional Basmati. Each variety is expertly cultivated, processed, and packaged in facilities located in Punjab and Haryana to meet stringent global standards of quality and hygiene.

Golden Grain says it adheres to an advanced multi-stage milling process that ensures each grain retains its signature fragrance, texture, and flavor. The result is a product that offers 30% more volume than other basmati varieties, making it a favorite in international kitchens for its light, non-sticky qualities. Health-conscious consumers appreciate the brand’s commitment to offering gluten-free, non-GMO, and vegan-friendly rice options, further broadening its appeal.

With a commitment to ‘Leave the Land Better Than You Found It,’ the company’s practices focus on organic, non-GMO farming methods that protect the earth’s resources while delivering top-quality grains. This alignment with the growing global demand for sustainable and ethically sourced products has played a crucial role in Golden Grain’s international success.

India’s premium rice industry has seen substantial growth, and Golden Grain is at the forefront of this transformation. As the demand for premium basmati rice rises globally, Golden Grain is actively expanding its footprint into newer markets while strengthening its presence in existing ones.

Founded in 1979, Golden Grain Rice, a division of DD International, has become one of India’s foremost exporters of premium basmati rice. Leveraging four decades of expertise, the company delivers exceptional rice varieties that delight customers across the globe. 

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Naresh Khanna – 10 February 2025

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