Food packaging is crucial to the overall performance of any food processing unit. The essential criteria for increasing the efficacy of food processing are flavor, fragrance, and process integrity. Foodpro has an unconventional approach to assure hassle-free packaging solutions for ready-to-eat food. At Propak India 2021 in Pragati Maidan, Delhi, IFB Correspondent Girish Anshul visited FoodPro Packaging to interview DS Rathore, the company’s business head.
IndiFoodBev – Give a brief introduction about your venture.
DS Rathore – Foodpro Packaging is a new venture started in 2020. The main objective of starting this business is to cut down on the import of retort pouch packaging. As we have been using retort packaging for the last 15 years and all this packaging come from china. So, to cut down the import, this retort packaging will now be available in India itself.
IndiFoodBev – Who are the target customers?
DS Rathore – In India, primarily, ready-to-eat foods are in increasing demand. Our company targets MTR, ITC, Drools and many other ventures for their food packaging.
IndiFoodBev – After two years, you are here at Propak India 2021. What changes have you seen?
DS Rathore – Propak starts a new series of the exhibition idea. It is an excellent initiative for the exhibitors as well as for the visitors. Visitors are coming to see the products of the companies and for their solutions also. We are expecting more visitors, but even with slightly fewer visitors, this is not disappointing us. Visitors are coming with zeal and zest to the expo.
IndiFoodBev – In the food packaging market, others also make different packaging types but how is your packaging different from the competitors?
DS Rathore – In the pandemic period, people started to have a greater concern about packaged food. So, for the packaging of food, our company is working on proper hygiene solutions and sustainability. It can to some extent replace street food, where the hygiene issue is of greater concern. We are making retort pouches for the packaging for beverages, pet food, baby food, army ration and several other products. Other companies are importing retort packaging, but we manufacture it ourselves near our customers. It will help us in cutting costs as well as help in economic growth.
IndiFoodBev – Do the FSSAI rules and regulations affect the process or make it smoother?
DS Rathore – FSSAI rules and regulations are helping us in functioning the food processes. People are getting aware, and it helps in confidence-building for the entire food processing supply chain to rise for domestic consumption. Otherwise, most of the things which are processed are exported.
IndiFoodBev – What are the prospects and goals for the company?
DS Rathore – Our company’s main objective is to give packaging ‘next door.’ The packaging material imported from China or Korea takes a lot of time from importing to the final packaging. Our company want to cut the processing time by making the packaging material in India and giving the same quality to the customer at a lower price and time.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
