Momo brand Prasuma is expanding its presence in the market with its latest launch of Bao Buns, a favorite in Japan. Another first in the Indian market, Bao Buns are a variety of dumplings, hugely popular globally for their flavorful fillings and their delightfully fluffy, soft, and airy texture.
Nearly 100 million Bao Buns are sold in Japan monthly, making them a veritable staple in Japan and extending to Southeast Asia. Sold as a highly accessible snack for all, a majority of Bao Buns are bought from convenience stores such as 7-Eleven. With Reliance bringing 7-Eleven stores to the Indian market, Prasuma’s Bao Buns will have a familiar place to call home.
Prasuma is introducing Bao Buns to the Indians as a delicious and convenient snack. An on-the-go delicacy, dumpling lovers can steam, microwave or pan fry the Bao Buns and enjoy a healthy snack that’s preservative-free, in just minutes. The variants start at Rs 89 only.
Consumers can enjoy six delicious variants, including the authentic Bao filling of BBQ Chicken or Char-Siu as well as variants designed for the Indian palette including Butter Chicken, Chicken Keema, Veg Pizza, Spicy Veg, and Chocolate Crunch.
“At the heart of it, we are a customer-centric brand that thrives on customer love. We know India’s food lovers always want something new and exciting, and Bao Buns are our answer to their cravings. They’re a version of our widely loved dumplings which will give them access to a whole new flavor profile and texture experience,” said Lisa Suwal, CEO, of Prasuma.
Prasuma Momos was launched in November 2019. It has since launched several categories including Spring Rolls, Kebabs, and Samosas, among others.
Lisa added, “Innovation has always been one of our core values, and launching new categories is a part of our growth strategy. From introducing fresh and chilled deli meat in the early 2000s to launching the now ubiquitous Momos in 2019, we’ve come a long way. We look forward to replicating our successful category launch milestones with our Bao Buns. It’s endlessly exciting to share yet another hot and fresh snack with the country.”