In a comprehensive article in DownToEarth dated 1 August 2022, Shagun reported that the failure of the monsoon in June has meant that in the Kharif crop this year the area under c cultivation has fallen by 13.27% at the end of July. According to data released by the union agriculture ministry, 23.15 million hectares (MHA) of paddy were sown by 29 July 2022 which is 3.55 MHA less than what was sown in the corresponding June-July sowing season for rice in 2021. The gap between this year’s paddy acreage and a normal season is significant – a shortfall of 41.6% from the normal acreage of 41.31 MHA.
While less paddy acreage is reported in 17 states, at least six leading rice-producing states have reported a deficit in rainfall. In these six states – West Bengal, Uttar Pradesh, Bihar, Jharkhand, Mizoram, and Tripura there are large districts with large rainfall deficits. Jharkhand has reported 47% less rain this year. Acreage has also fallen considerably for arhar and maize, both important Kharif crops.
The expected bumper wheat crop was ultimately a disappointment due to the scorching heat wave in March. It resulted in a record drop of 56.6% in the government’s wheat procurement for the 2022-23 rabi marketing season. The substitution of rice for wheat in the public distribution system together with lower production led to the rise in rice prices. According to the union ministry of Consumer Affairs, rice prices were at Rs 37.02 per kg as of July 31. They have risen from Rs 36.41 per kg a month ago and even more from Rs 35.55 a year ago.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
