The global market for dairy and dairy alternatives is growing, with a 2020 estimated overall market value of USD 585 billion and a predicted CAGR of 2% through 2025.
Though categories with a healthy reputation (like yogurt) have done exceptionally well in this market, consumers’ quest for healthier options in both dairy and dairy alternatives creates more demand for more innovative products with functional ingredients like probiotics.
Although traditionally perceived as healthy, dairy and dairy alternative products with added benefits are seeing market growth as consumers turn to options that support their wellness goals. Overall launches of dairy and alternative dairy products globally with a functional benefit claim have seen a CAGR of 7.2% over the past five years.
Formulating with spore-forming probiotics like GanedenBC30 can provide the probiotic benefits consumers expect in a format that remains stable from manufacturing to consumption.
Download the white paper on ‘Fortifying dairy with probiotic benefits’ to learn more about adding probiotics to enhance the health halo of dairy and alt-dairy product here
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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