Heritage Foods launches Probiotic Curd with immunity benefits

Available in 200g & 400g cups at Rs 35 and Rs 70 respectively

Heritage Foods
Heritage Foods' Probiotic Curd. Photo Heritage Foods

Heritage Foods has launched Probiotic Curd containing the Bifidobacterium strain which boosts the immune system by improving overall gut health.

According to the press statement, Heritage Probiotic Curd is rich in good bacteria and offers nutritional benefits to improve gut health. Healthy gut leads to high immunity. Heritage Probiotic Curd has goodness of two special strains of Probiotic bacteria – Bifidobacterium and Lactobacillus Acidophilus.

The Bifidobacterium strain helps to improve bowel function in adults with infrequent bowel movements and with reduced incidence of crying and fussing in babies too. It has a protective effect and can improve immune system against certain diseases. While, Lactobacillus Acidophilus has good effect on improving gut health, which ultimately results in healthy life.

Every 100 g serving of Heritage Probiotic Curd has more than 100 million good bacteria and will give RDA of Calcium 20% and Protein 5% for a day for an adult. It is free from any additives and preservatives and will be available at leading Modern Retail Stores, eCommerce platforms, select standalone stores, Heritage Parlors and on Heritage TUCH App in 200g and 400g cups at Rs 35 and Rs 70 respectively. Initially, Heritage Probiotic Curd will be available in Hyderabad and will be launched subsequently in rest of the country.

Brahmani Nara, executive director said, “Probiotic Curd from market leader in curd is a must for our consumers, which would further strengthen our overall immunity boosting product basket and our consumers are pampered with wide range of choice, be it in milk or curd. Probiotics as an ingredient has been widely used worldwide for not only its gut health benefits but in supporting the immune system. Hence, adding Heritage Probiotic Curd to your daily regime, will not only reduce the risk of diseases but also strengthen immunity besides savoring goodness of curd.”



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