Avvatar, from the house of Parag Milk Foods, has introduced Avvatar 100% Performance Whey Protein, an addition to its existing portfolio of whey protein. This new product provides premium nutrition by offering a versatile whey protein designed for everyone, the company says.
India faces a significant nutrition deficit, with nearly 80% of the population lacking adequate protein in their diets, according to the Indian Medical Association (IMA). Avvatar says it aims to bridge this gap by offering a high-quality, and accessible, protein solution.
Sourced from cow’s milk, Avvatar 100% Performance Whey provides 22g of protein per serving, offers nine essential amino acids, and supports overall health, including bone strength and digestion. It is available in two flavors, Belgian Chocolate and Cold Coffee, and is processed within 24 hours in a state-of-the-art facility to ensure optimal protein quality.
Akshali Shah, executive director, Parag Milk Foods, said, “We are excited to expand our product line with Avvatar 100% Performance Whey Protein, reinforcing our position as a market leader in the whey protein category. This launch represents a significant extension of our legacy in providing high-quality protein solutions. As we continue to lead in innovation, we aim to offer consumers a trusted and premium choice for their protein needs, building on our commitment to excellence in the nutrition industry.”
Available in 1kg and 2kg packs, Avvatar 100% Performance Whey will be available on the Avvatar website and for purchase on e-commerce platforms such as Amazon and Flipkart. As an exclusive launch day offer, every customer that purchases this new product will get their name featured in the packaging, replacing the brand’s logo in its signature shape. This is to celebrate and connect with all those who buy the product. The product is priced at ₹2,099 for the 1kg pack and ₹3,899 for the 2kg pack.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
