The COVID-19 outbreak has proven to be a global pandemic of an unprecedented scale and resulted in a challenging time for all of us across nations. At this moment, the health, safety and wellbeing of our employees are of paramount importance to us. Therefore, in compliance with the Government directive, we at the Coca-Cola system in India have temporarily suspended production at our manufacturing facilities. At the same time, as a responsible Total Beverages Company, we understand our responsibility to provide the essential beverages of our consumers in these trying times. To cater to this urgent demand, we’re operating our manufacturing facilities in a very small number complying with the local Government’s regulations and safety of all our employees.
We have adopted a purpose-driven approach to ensure the complete safety and wellbeing of our people, products and assets; adapt to the new realities and changes in our consumers’ lives and attempting to help the Government and communities to make a difference wherever and however we can.
Further, as a global system, we are in regular touch with our counterparts across the world. We are understanding and implementing some of the learnings mutually. This is an extraordinary situation that calls for empathy, care, out-of-the-box thinking, and a more coordinated and centralized approach to help us emerge successfully from this challenging phase.
Our entire system remains in touch with the local authorities and the central government to provide whatever humble support we can to address this challenge.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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